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Cover Profile Why Dentistry Can’t Get Enough Of This High-Impact “J ust as there are natural laws in physics and nature, there are natural laws of human behavior. And you can build systems on those laws to help patients say YES! to needed treatment, repeat visits, and enthusiastically refer others.” So Steve Anderson told a rapt audience at this year’s 25th Anniversary edition of Excellence in Dentistry Annual Spring Break Seminar. On and offstage he seems a lot like his younger self, fresh out of college and still in his twenties, as he first appeared at the second Spring Break Seminar in 1992. Trim and fit, Steve moves with a youthful bounce and radiates positive energy. But there’s unmistakable maturity, with 16 T P D winter 2 0 1 6